Absurdity In Advertising

I happen to like peanut butter. Sure, it's somewhat childish, but it's tasty, nutritious, quick, and it's great on toast with raspberry jam or honey. Normally my choice is Kraft light, but not always. Recently the generic supermarket No Name stuff was on sale for a rather good price, so it was worth a try. It was only later that I took a good look at the label. I've scanned said label so you can all see it. Maybe someone can tell me what this rabbit and that airplane have to do with peanut butter.